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编者按在青岛市喜获“中国品牌之都”之际,青岛市市政府主办的“2005青岛市品牌培育工作研修班”11月10日举行。亨达集团今年在68天内一举荣膺“中国驰名商标”和“中国名牌”桂冠,其厚积薄发的硕果,创造了青岛的“亨达品牌现象”。董事长王吉万作为青岛市群星璀璨的名牌企业中的惟一发言代表,就“品牌建设”在研修班上做了典型发言,系统地介绍了亨达集团的品牌发展之路,其发言不乏对企业品牌建设的真知灼见。本刊特编发这次发言,以飨读者。
Editor’s note was held on November 10 at the occasion of the Qingdao City’s “City of China Brands” hosted by the Qingdao municipal government. In the 68 days of this year, Hengda Group won the “China Famous Brand” and “China Famous Brand” title. It has accumulated a lot of achievements and created Qingdao’s “Hendar brand phenomenon.” Chairman Wang Jiwan, as the sole representative of the brand-name enterprises in Qingdao Quxing, made a typical speech on the “Brand Construction” seminar and systematically introduced the Hengda Group’s brand development road. There is no shortage of insights into corporate branding. This issue has been specially issued by this magazine for readers.