面对突然而至的“非典型性肺炎”的重大灾难,央视广告在巧妙地利用民族传统文化因素激发公民的社会责任感、鼓励全国人民团结一心抗病魔,自觉地肩负起宣传抗击“非典”、帮助人们树立抗击“非典”取得胜利的信心,引导人们建立新的健康理念等方面发挥了相当有益的作用。 In the face of the sudden catastrophic “SARS” catastrophe, CCTV advertising has skillfully utilized the traditional and cultural elements of the nation to stimulate citizens’ sense of social responsibility and encourages people of the whole country to unite to resist disease and conscientiously shoulder the publicity to fight SARS. , Helping people to establish the confidence to win the battle against SARS and guiding people to establish a new concept of health have played a very useful role.