危机公关能为公关工作赢得美誉,但同时它也是公关工作中最难以掌控和把握的。企业遭遇公关危机时的处理方式可能会带来截然不同的两种结果。总结近年来国内外企业在处理公关危机时的种种措施与行为,简单阐述企业在面对公关危机时应具备的基本态度和方法。 Public relations crisis can win the reputation of public relations work, but it is also the most difficult to control and grasp of public relations work. The way companies deal with public relations crises can bring about two very different results. Summarizes the various domestic and foreign enterprises in handling public relations crisis in recent years, various measures and behavior, a simple exposition of the business in the face of public relations crisis should have the basic attitude and methods.