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近年来综艺节目异军突起,我国的综艺节目市场也开始迅猛发展,不仅体现在节目数量上,而且形式上也更加多元,明星户外真人秀、歌唱类真人秀甚至美食类真人秀等新节目形态也屡见不鲜。然而在节目拥有较高收视率的同时,我们也看到我国部分户外真人秀节目资金不足,粗制滥造。由于国家新闻出版广电总局对综艺节目的引进、制作有着严格的控制和审核标准,所以有必要对我国户外真人秀节目的融资模式进行研究,以期为我国户外真人秀节目的融资提供一些建议。
In recent years, there has been a sudden emergence of variety shows, and the variety show market in China has also started to grow rapidly. This is not only reflected in the number of programs but also in a more diversified form. There are also many new programs such as celebrity reality shows, singing reality shows, and gourmet reality shows. . However, in the program has a higher ratings, we also see some of our outdoor reality TV programs lack of funds, shoddy. Since the State Administration of Press, Publication, Radio, Film and Television has introduced strict control and auditing standards for the production of variety shows, it is necessary to study the financing modes of the outdoor reality shows in China so as to provide some suggestions for the financing of outdoor reality shows in China.