当电视媒体依然高举高打,靠高投入吸引消费者注意力时,门户网站的集体发力为众多希望借助高端赛事进行品牌营销的企业提供了可替代的投放空间。伦敦奥运会报道再次凸显了主流媒体在大事件报道中的关注度和影响力。盘点各类媒体在奥运中的表现,除了央视之外,最受关注的媒体无疑是各大门户网站。这不仅是因为主流门户网站购买了奥运视频的 While the television media is still holding high and launching high and attracting consumers’ attention with high input, the collective power of portals provides an alternative delivery space for many businesses that want to market their brand with high-end events. The London Olympic Games once again highlighted the mainstream media’s attention and influence in the coverage of major events. Inventory of various types of media in the performance of the Olympic Games, in addition to CCTV, the most talked about media is undoubtedly the major portals. This is not only because the mainstream portals have purchased Olympic videos