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舆情研判贯穿于新闻采编过程始终。怎样采访、怎样报道、报道后会有什么反响,如何进行后续报道,都要进行相应的舆情研判。如果舆情研判陷入误区,则会造成报道的失当。在利益诉求多元、表达渠道多样的形势下,媒体对舆情的研判将面对更复杂的情况,需要更理性、更科学的方法。本期专题结合近年来的舆情事件,分析一些媒体失当报道背后的舆情研判误区,提出媒体舆情研判应持的基本立场、原则和方法,供业界同仁参考。
Public opinion research runs through the news gathering process has always been. How to interview, how to report, what will happen after the report, how to follow-up reports, we must conduct the appropriate public opinion. If public opinion research into a misunderstanding, it will result in misconduct. With diverse interests and diverse channels of expression, the media will face more complex conditions for judging public opinions and will need a more rational and scientific approach. This issue combines the public opinion events in recent years to analyze misunderstandings and misunderstandings of public opinions behind the misconduct of some media and put forward the basic positions, principles and methods that the media should consider judging and judging for the reference of colleagues in the industry.