我长期关注国家宏观经济,中央电视台广告经营很早就进入了我的研究视野,央视广告无愧于“市场晴雨表”、“行业风向标”这一称谓。广告是市场的先声,是市场竞争的放大器,中央电视台作为中国最权威的国家级大众媒体,更是直接见证并参与了整个国家经济的成长过程。我曾先后两次亲历中央电视台黄金时段广告招标现场,目睹了竞标的火热与激烈,从中我看到了整个中国经济蓬勃发展的表征和气垫。让我敬佩的是,近三年来,中央电视台广告部积极投身中国经济主战场,以其在中国消费者心目中长期形成的传播权威,为中国企业提供了迅速 I have long been concerned about the national macroeconomic. CCTV advertising business has long been in my research field of view. CCTV advertising is worthy of the title of “Market Barometer” and “Industry Vane.” Advertising is the forerunner of the market and an amplifier of market competition. As the most authoritative state-level mass media in China, CCTV is directly testifying and participating in the process of economic growth of the entire country. I have twice witnessed the prime time CCTV advertising tender scene, witnessed the hot and intense bidding, from which I saw the entire Chinese economy booming characteristics and cushion. Let me admire that in the past three years, the advertising department of CCTV has been actively engaged in the main battlefield of China’s economy and has given Chinese enterprises promptly the authority of communication which has long been established among the Chinese consumers.