现如今,科学技术日益发展,并融入到人民生活的各个方面,尤其是数字媒体技术的出现,极大地改变或丰富了人们的生活,其对动漫产业发展产生着深远影响,引起了社会的广泛关注。换言之,动漫产业的发展必须依赖于不断发展和更新的数字媒体技术。因此,笔者首先就数字媒体的科学内涵及其在我国动漫设计产业中的应用现状进行了简要介绍,分析了我国动漫设计在数字媒体技术影响下的发展及应对策略。 Nowadays, with the development of science and technology and its integration into all aspects of people’s life, especially the emergence of digital media technologies, people have greatly changed or enriched people’s lives. This has a profound impact on the development of the animation industry and has caused widespread social attention. In other words, the animation industry must rely on the evolving and updated digital media technologies. Therefore, the author first introduces the scientific connotation of digital media and its application status in China’s animation design industry, and analyzes the development and countermeasures of animation design in China under the influence of digital media technology.