论文部分内容阅读
从定义上讲,学术是指系统化的、专业化的知识理论,拥有一定的权威性。但从广义上讲,学术成果是人类知识水平进步的象征,是为人类大众所共有的。而作为大众传播媒介之一的电视媒体,不仅承担着一般媒介的所有任务,而且还肩负着依靠其自身优势,更大限度地发挥媒介传播作用的使命。那么,如何利用电视媒体来传播学术成果,如何寻找学术与电视的契合点,成为了一个值得思考的问题。
By definition, academic refers to a systematic and specialized theory of knowledge, with some authority. However, broadly speaking, academic achievement is a symbol of the progress of human knowledge and is shared by all people in the world. As one of the mass media, the television media not only undertakes all the tasks of the general media, but also shoulders the mission of giving full play to the role of media in its own advantages. So, how to use the television media to disseminate academic achievements, how to find the meeting point between academic and television has become a question worth considering.