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本案位于广州天河区广州东站附近的东方宝泰购物广场,毗邻写字楼,办公区商业区,地处5分钟商业圈内,购物交通十分方便。设计师根据其品牌特点和营销模式以及适应未来发展的竞争策略,以清爽为基调,将本案打造成突破传统的时尚火锅店,以炫酷的店面外观吸引大众的眼球,促进消费。店内装修精致、典雅,彻底消除了普通火锅店的局促感,给人以独到的用餐体验。设计师还充分考虑到消费者用餐心理,营造了不同于传统火锅店红色主题的用餐氛围,清爽的基调给人以优雅的心理体验,麻辣的感觉与清爽的氛围形成了强烈的对比。设计师选取鸟笼和鸟巢为主题元素,给人宾至如归的温馨感受,增添了些许情趣和盎然,是人们工作之余放松心情、聚会交友、家庭宴会的理想选择。
The case is located in Oriental Baotai Shopping Plaza, near Guangzhou East Railway Station, Tianhe District, Guangzhou. It is adjacent to the office buildings and business district. It is located in the business circle of 5 minutes with convenient transportation. Based on its brand characteristics and marketing mode and its competitive strategies adapted to the future development, the designer, with a refreshing tone, made the case a breakthrough to the traditional fashion hotpot restaurant, appealing to the general public with its cool storefront appearance and promoting consumption. The exquisite interior decoration, elegant, completely eliminate the ordinary pot shop cramped feeling, giving a unique dining experience. Designers also take full account of consumer dining psychology, creating a red theme different from the traditional hot pot restaurant atmosphere, refreshing tone gives an elegant psychological experience, spicy feeling and fresh atmosphere in sharp contrast. Designers choose the birdcage and the nest as the theme elements, to give people feel warm and add a little fun and abundant, is the ideal place for people to relax, meet friends, family banquet.