基层公司职业道德建设要取得成效,就必须科学设定营销员职业信用培养目标,并对影响营销员职业道德品质形成的各种因素进行有效控制。研究基层公司职业道德建设问题,必须回答下面的问题:经过培养,营销员的职业信用能够达到怎样的水平;营销员职业道德形成的过程中,受到哪些因素的影响。在调查中,笔者运用社会学调查过程中经常采用的逻辑证明、反复询问等方法,来证实调查对象对调查问题回答的真实性。 For the construction of the professional ethics of grass-roots companies to be effective, it is necessary to scientifically set the goal of professional credit training for marketers and to effectively control the various factors that affect the formation of the professional ethics of marketers. To study the construction of grass-roots company’s professional ethics, we must answer the following questions: After training, how can the professional credit of marketers reach the level? What are the factors that influence the formation of marketers’ professional ethics? In the investigation, the author used the logic proof often used in the sociological investigation process, repeated inquiries and other methods to confirm the authenticity of the respondents to survey questions.