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胡锦涛《在人民日报社考察工作时的讲话》中“要把提高舆论引导能力放在突出位置。”[1]新闻评论作为报纸的旗帜,是引导舆论的主要途径。在“独家观点”日益重要的今天,新闻评论不仅在党报中备受重视,在都市报中扮演的角色也越来越重要。本文在对《长江日报》和《长江商报》2008年7月份双号日共30份报纸的新闻评论在议题设置、话语方式、权威性三个方面分析比较后认为:运用新闻评论正确引导舆论,切实提高舆论的实效性,就必须兼收党报评论的权威性与都市报评论的亲和力。
Hu Jintao, in his speech on the inspection work of the People’s Daily, must give prominence to the improvement of the guidance of public opinion. “[1] As the banner of the newspaper, news commentary is the main channel for guiding public opinion. In the increasingly important today ”exclusive view “, news commentary not only attach importance to the party newspaper, but also play an increasingly important role in the metropolitan newspaper. This article analyzes and compares the press commentary of 30 newspapers in ”Changjiang Daily“ and ”Changjiang Daily" dated July 2008 in the following three aspects: issue setting, discourse style and authority. They think that using news commentary to guide public opinion correctly To effectively improve the effectiveness of public opinion, we must combine the authority of the party newspaper with that of the metropolitan newspaper.