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随着社会的进步和文化的不断发展,高等院校也在不断地进步和发展,而品牌形象的设计也相应的需要适应社会发展的脚步。一个高校的品牌形象,也会影响一个高等院校的发展。良好的品牌形象,能够体现一个高校的教育价值、优势专业、办学特色和其品牌竞争力,同时也能代表高校学生的价值取向。良好的品牌形象,就使一个高校具有了竞争实力,丰富的教学资源,能够吸引更优秀的学生资源,从而创造一个更为广阔的发展天地。因而追求良好的品牌设计就成为高校发展一个必不可少的条件。而追求良好的形象设计,视觉形象是最为直接关键的一点。而视觉形象的设计,关键在于创新,迎合大众的审美心理,才能提高高校的认知度、美誉度和知名度。本文主要就高校品牌视觉形象设计方面作一概述。
With the progress of society and the continuous development of culture, colleges and universities are also constantly improving and developing. The design of brand image also needs to be adapted to the pace of social development. A university’s brand image, will also affect the development of a university. A good brand image, can reflect the value of a college education, professional advantages, characteristics of running a school and its brand competitiveness, but also can represent the value orientation of college students. A good brand image, so that a university has a competitive strength, rich teaching resources, able to attract more outstanding student resources, so as to create a more broad development. Therefore, the pursuit of a good brand design has become an indispensable condition for the development of colleges and universities. The pursuit of a good image design, visual image is the most direct point. The visual image of the design, the key lies in innovation, to meet the public’s aesthetic psychology, in order to improve the recognition of colleges and universities, reputation and visibility. This article mainly gives an overview of the design of college brand visual image.