权威机构近日联合发布的中国第一份信誉调查报告(中国企业信誉100)显示,跨国公司的信誉得分总体上高于本土企业,只有个别中国企业在信誉方面超越了国际同行,中国企业的信誉建设整体上还处于初级水平。对于中国市场测评过程中体现出来的最突出的问题,负责中国市场测评工作的国际信誉研究院(中国)院长潘少华博士认为,深层次的原因是中国企业信誉意识薄弱。对多数 The first credibility survey report (China Enterprise Reputation 100) recently released by an authority in China shows that the credit scores of multinational corporations are generally higher than those of local enterprises. Only individual Chinese enterprises surpass the credit of international counterparts and the creditworthiness of Chinese enterprises Overall is still at the primary level. For the most prominent issue reflected in the assessment of the Chinese market, Dr. Pan Shaohua, dean of the International Reputation Institute (China) responsible for the assessment of the Chinese market, believes that the underlying reason is the weak awareness of Chinese enterprises. To the majority