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借用德国社会学家西美尔的“陌生人”(stranger)概念,跨文化传播其实就是不同文化背景的人的互动,或者说是文化异质的人的互动,即个人与“陌生人”的交往关系。可以说,“他者”是主体建构自我意义的必备要素。但是,在跨文化传播中,媒体对“他者”形象的构建往往又是带有刻板印象的。而由媒体建构的“象征性现实”(即拟态环境),影响着受众对客观现实的判断。本文将讨论跨文化传播中媒体是如何建构现实、建构“他者”的刻板形象及其后果。
To borrow the concept of “stranger” by the German sociologist Simmel, intercultural communication is actually the interaction of people of different cultural backgrounds, or the interaction of culturally heterogeneous people, that is, individuals and strangers People “relationship. It can be said that ”the other “ is an essential element for the subject to construct self-significance. However, in the intercultural communication, the construction of the image of the ”other’s“ is often stereotyped by the media. The ”symbolic reality “ constructed by the media (ie, mimicry environment) affects the audience’s judgment of the objective reality. This article will discuss how the media builds reality and builds a stereotyped image of the ”Other" in cross-cultural communication and its consequences.