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互联网急速发展的今天,网络广告凭借其无时空地域限制、多样性、交互性等倍受青睐,为各国的经济注入新的活力,其在我国也取得了快速发展。与此同时,网络广告带来的问题逐渐显现,虚假广告、不正当竞争等行为屡见不鲜,于其长远发展极为不利,因此,对其进行法律规制极为必要。鉴于此,为探析对其的法律规制对策,笔者拟从对网络广告的分析入手,结合我国的法律缺陷以及国外的相关经验,对网络广告的法律规制提出相关建议。
Today, with the rapid development of the Internet, online advertisements are favored by virtue of their geographical limitation, diversity and interactivity, which bring new vitality to the economies of various countries and have achieved rapid development in our country. At the same time, the problems caused by online advertising gradually appear. False advertising and unfair competition are common occurrences. Their long-term development is extremely unfavorable. Therefore, it is extremely necessary to carry out legal regulation. In view of this, in order to probe into its legal regulation countermeasures, the author intends to start with the analysis of online advertising, combined with China’s legal deficiencies and foreign experience, the legal advice on Internet advertising made recommendations.