企业形象的调查与评价方法范征企业形象（ＣＩ）战略，近年来正逐步为国内企业所意识。但值得企业界注意的是：随着时代的转变，ＣＩ的定义也被赋以新的内涵，与当初的原始构想存在着极大的差异。最初的ＣＩ是“ＣｏｒｐｏｒａｔｅＩｄｅｎｔｉｔｙ”（企业识别）的简称，... Research and Evaluation Methods for Corporate Image Fan Zheng’s corporate image (CI) strategy has gradually become a national enterprise’s awareness in recent years. However, it is worthy of the attention of the business community that with the changes of the times, the definition of CI has also been given new connotations, which is very different from the original concept of the original. The initial CI is short for “Corporate Identity”,...