“读者”品牌连续13年被世界品牌实验室评为“中国500最具价值品牌”。成功上市和品牌价值连年攀升,自然提振人心,但业绩压力悬顶,读者传媒的品牌突围之路注定充满艰辛。“读《读者》的孩子都是好孩子。”一纸风行30余年,在那个没有微信没有网文的时代里,《读者》是太多人抹不去的青春记忆。有人爱得赤诚,因《一碗清汤荞麦面》而坚持着对真善美、对爱与信念永不言弃。有人爱得简单,只为了和“文苑”“漫画与幽默”等心仪栏目不见不散。当然,也有人爱得功利,据说“《读者》的文章与高考作文命题不谋而合,绝非偶然”。据官方数据, “Reader ” brand for 13 consecutive years by the world brand laboratory as “China 500 most valuable brands.” Successfully listed and brand value year after year, naturally boosting, but the performance pressure hanging top, reader media brand breakthrough is bound to be full of hardships. “Children who read” readers “are all good children.” A paper popular for more than 30 years, “Reader” is an unforgettable memory of youth in an era when there was no WeChat and no Internet access. Some people love sincerely, because “a bowl of soup buckwheat noodles,” while insisting on the truth, the United States, love and faith never give up. Some people love is simple, only for and “Man Yuan ” “comic and humor ” and other favorite columns. Of course, some people love the utilitarian, it is said “” readers “articles and college entrance essay proposition coincide, not accidental ”. According to official data,