当前,传统媒体形势严峻,广告大幅缩水早已是各家常态,媒体裁员、关停的消息也不断传来。与此同时,一大批新型媒体平台快速崛起,并且在年轻受众群体中产生着极深、极广的影响力。互联网为传统广电媒体带来了狂风暴雨,使电视用户开始不断流失。可以看到,除了部分综艺节目外,年轻观众基本上都陆续离开了电视荧屏,传统媒 At present, the situation of traditional media is grim, and advertisements have shrunk drastically by various normalcies. The media have also laid off their employees and kept shutting down news. In the meantime, a large number of new media platforms have risen rapidly and have deep and far-reaching influence among younger audiences. The Internet has brought a stormy storm to traditional radio and television media, causing television users to constantly lose their jobs. You can see, in addition to some variety shows, the young audience basically have left the TV screen, the traditional media