电力市场营销是一门新科学,随着社会的发展和电力体制改革的推进,电力供应开始过剩,由卖方市场向买方市场转变,我们必须彻底转变观念,摒弃传统垄断企业的优越感,树立现代市场营销观念。了解和掌握电力营销目标市场的特点,正确选择营销策略,保障电力供应,促进社会经济发展。 Electricity marketing is a new science. With the development of society and the reform of electric power system, the electricity supply begins excessively and changes from the seller’s market to the buyer’s market. We must completely change our concept, abandon the sense of superiority of the traditional monopoly enterprises and establish the modern Marketing concept. Understand and grasp the characteristics of the target market for power marketing, the correct choice of marketing strategies to protect the power supply and promote social and economic development.