医药行业传播正面临巨大挑战,与快消品相比其单品规模小、成本快速上升、药品价格战愈演愈烈、销售渠道话语权、消费者信任度不高、媒体碎片化、强势媒体购买成本快速上涨……医药行业营销变革正在发生。如何适应新竞争形势下发展运营,帮助医药行业更好的塑造品牌、提升营销价值,引力传媒多年来服务了修正药业、神威药业、滇虹药业、亚宝药业、千金制药等几十家制药企业,其间积累了宝贵的经验,在此与读者分享。企业的不断成功,源于在每个关键机遇期做出正确 Pharmaceutical industry is facing huge challenges in communication, compared with FMCG, its single product size is small, the cost is rising rapidly, drug price war is intensifying, sales channel right of discourse, consumer trust is not high, the media fragmentation, strong media purchase cost fast Rising ... Pharmaceutical industry marketing changes are taking place. How to adapt to the new competition under the conditions of development and operation, to help the pharmaceutical industry to better shape the brand and enhance marketing value, Gravity Media over the years to serve the Amendment Pharmaceutical Industry, Shenwei Pharmaceutical, Yunnan Rainbow Pharmaceutical, Ya Bao Pharmaceutical, daughter of several pharmaceutical Ten pharmaceutical companies, during which accumulated valuable experience, to share with readers. The continuous success of an enterprise stems from the correctness of each key opportunity