GE的CEO杰夫·伊梅尔特曾提出“反向创新”的概念,意即从距离需求最近的地方进行创新,而非发达国家将技术、产品等创新成果拿到发展中国家的传统方式。现在,GE中国正在实践他的这一理念。“全球标准化产品一统天下,如今对于绝大多数公司来说都已不再现实。”GE中国公关总监李国威说。向 Jeff Immelt, CEO of GE, has proposed the concept of “reverse innovation”, which means that innovation should be carried out from the place with the closest demand, rather than the developed countries to take the innovation achievements of technologies and products to the developing countries Traditional way Now, GE China is practicing this concept. “Standardization of the world dominated the world, now for most companies are no longer realistic. ” GE China PR Director Li Guowei said. to