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当前,中国证券报社正面临着不可小觑的挑战。近年来,由于经济形势严峻、股票发行放缓等原因,中国股市一直处于大盘格局震荡、股市持续曲折发展的低迷状态。然而现代信息技术的发展却没有因此停下脚步,互联网、移动通讯和宽带技术迅速席卷世界,深刻影响着信息传播的格局,媒体的生存环境正在承受着前所未有的挑战。中国证券报社自从2003年6月被确定为全国文化体制改革试点单位以来,一直在不断开辟市场,逐步实现产业化发展。面对形势严峻的股票市场和汹涌而至的数字化革命大潮,中国证券报社是如何加快新媒体转型脚步,全面推进新媒体业态工作的?又是如何积极探索,打造新型营利模式的?带着这样的疑问,本刊记者对中国证券报社社长、总编辑林晨进行了采访。
At present, China Securities News is facing an undeniable challenge. In recent years, due to the grim economic situation and the slowdown in issuance of shares, the Chinese stock market has been in a turmoil in the broader market and the stock market has been in a sluggish state of development. However, the development of modern information technology has not stopped. Internet, mobile communications and broadband technology have rapidly swept the world and have a profound impact on the pattern of information dissemination. The media environment is under unprecedented challenges. Since June 2003, China Securities News was identified as the pilot unit for the reform of the national cultural system, it has been continuously opening up its market and gradually realizing its industrialization. In the face of the grim stock market and the tidal wave of digital revolution, how can China Securities News accelerate the pace of new media transformation and comprehensively promote the new media format? How to actively explore and create a new profit-making model? With this The reporter interviewed Lin Chang, president and chief editor of China Securities Journal.