伴随着中国经济的持续稳定发展,人们的旅游、商务等活动日益频繁,经济型酒店在住宿业中扮演的地位日渐提高。经济型酒店以其实惠的价格、良好的卫生服务条件,深受普通出行民众的喜爱。经济型酒店的品牌数量不断增加,但服务的同质化问题非常严重。如何在服务过程中不断创新,在创新中提高自身的竞争力,是本行业在发展过程中所要面对的重要课题。 With the sustained and steady development of China’s economy, people’s travel and business activities have become increasingly frequent, and hotels have become increasingly prominent in the lodging industry. Cheap hotels with its affordable prices, good health conditions, popular travel by ordinary people’s favorite. The number of budget hotels continues to grow, but the issue of service homogeneity is very serious. How to continuously innovate in the service process and improve its own competitiveness in the innovation are the important topics to be faced by the industry in its development.