今年“3·15”央视曝光了手机垃圾短信对消费者权益带来的伤害,依托手机短信的新型广告形态受到前所未有的冲击,其生存根本与赢利模式受到极大的质疑,不规范的发展所蕴含的风险第一次大规模爆发。实际上,近年来新媒体的法规风险已经屡屡出现。如年初国家对视频网站的管理新 This year “3 15 ” CCTV exposed mobile phone spam damage to the rights and interests of consumers, relying on the new type of mobile phone message advertising by the unprecedented impact on its survival and profit model has been greatly questioned, not standard The first large-scale explosion of risks inherent in development. In fact, the regulatory risks of the new media have appeared repeatedly in recent years. As early as the beginning of the country’s new video site management