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20世纪90年代中期以来,日本百货业持续低迷,2008年以来更出现大规模的同业间合并调整现象。在一部分百货店闭店的同时,大城市交通枢纽地段的百货店不断改装或扩建。在日本百货业界整体萧条的大环境下,依靠轨道交通网络优势和通过广告媒体加强信息渗透力来争取市场份额的举动日趋明显。本文主要以东京这个轨道交通极其发达的城市为对象,从轨道交通与百货业商圈的关系出发,对其历史与现状进行考察。本项研究使用的调查数据来源于2008年度作者受日本吉田秀雄记念事业财团资助的研究项目,主要为2008年9月对东京地铁新线副都心线开通前后对沿线百货业商圈产生影响的相关调查结果。
Since the mid 90s of the 20th century, Japan’s department store industry has been in a sluggish state. Since 2008, the phenomenon of merger and adjustment among large-scale inter-bank enterprises has also emerged. At the same time that some department stores closed, the department stores in the metropolitan transport hubs continued to be refitted or expanded. Under the general depression of the Japanese department store industry, the move to gain market share by relying on the advantages of a rail transit network and enhancing the penetration of information through the advertising media has become increasingly apparent. This article mainly takes Tokyo as an extremely developed rail transit city. Based on the relationship between rail transit and the department store business circle, this article examines its history and current situation. The survey data used in this study comes from the research project funded by Japan’s Yoshida Hideyoshi Foundation in 2008, mainly related to the influence of the department store business circle along the line before and after the opening of the Tokyo Metro Fukumin Line Findings.