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近年来,CCTV-7农业节目恪守“公益三农”宗旨,连续几年推出大型特别节目,品牌效应不断提升,影响力进一步增强,成为极具民生与公益特色的节目集群,在电视界形成了崭新的节目品牌,在三农领域塑造了一系列精神文化品牌。目前,我国农业经济在全社会经济总量中所占比重仍很大。在电视媒体中,对三农人物的宣传有着广泛的社会基础和影响,他们的先进事迹和体现出的人文精
In recent years, CCTV-7 agricultural program abides by the purpose of “public welfare, agriculture, rural areas and farmers” and has launched large-scale special programs for several years in succession. The brand effect has been continuously improved and its influence has been further enhanced. CCTV-7 has become a program cluster featuring livelihood and public welfare. Formed a brand new program in the field of agriculture and rural areas to create a series of spiritual and cultural brand. At present, the proportion of China’s agricultural economy in the total social economy is still huge. In the television media, the propaganda of people, farmers and peasants has a wide range of social foundation and influence. Their advanced deeds and embodied humanistic essence