河北作为电动车行业核心市场之一,近年来经历着从品类普及阶段向品类升级阶段的过渡和转折,行业的竞争格局虽总体趋于稳定,但尚未最终成型,呈现出电动车行业双强争先及地方性本土品牌群狼并举的局面,各线品牌都谋求在变革中实现突破和提升。在产品同质化的大背景下,价格战、广告战和活动战成为各品牌的主要竞争手段,面对千篇一律的同质化营销传播手段,如何杀出重围建立差异化绝对领先的优势,成为雅迪“称王河北”面临的主要营销课题。作为雅迪全案的战略合作伙伴,引力传媒认为:新传播时代必须有新的传播思维,针对雅迪的营销传播 As one of the core markets of electric vehicle industry, Hebei has undergone a transition and transition from the stage of category popularization to the stage of category upgrading. Although the overall competitive landscape of the industry has generally stabilized, it has not yet come to an end yet, showing a double strife in the electric vehicle industry And the local local brand group wolf both the situation, all brands seek to achieve breakthroughs and enhance the transformation. Under the background of product homogeneity, price war, advertising warfare and campaign war have become the main competition means of all brands. In the face of the same homogenization marketing communication means, Yadi “King Hebei ” is facing the main marketing issues. As Yadi’s strategic partner for the case, Gravity Media believes that: the new communication era must have a new communication thinking, for marketing marketing Yadi