2016年,对于许多电视媒体的经营部门来说,是异常艰难的一年。在中国经济“持续探底”的新常态背景下,广告主预算与营销渠道预算总体趋紧。据CTR在2016“洞察中国”高峰论坛上公布的数据显示,2016年上半年传统广告市场同比下降6.2%,其中电视媒体下降3.8%。市场趋势提示我们,必须重新审视新经济常态下的媒体价值,苦练内功,不断提升自身的营销能力和资源价值,才能在困境和 In 2016, it was an extremely difficult year for many TV media business units. In the context of the new normal of China’s economy, “continuous bottoming out,” the budgets of advertisers and marketing channels generally have tightened. According to figures released by CTR at the 2016 “Insight China ” Summit, the traditional advertising market dropped 6.2% YoY in the first half of 2016, of which the television media dropped 3.8%. Market trends prompt us that we must re-examine the media value of the new economy under normal circumstances, hard skills, and constantly improve their marketing capabilities and resource value, in order to be in difficulty and