当前公关困惑中国公关业发展二十余年,同改革开放相随,伴市场经济建设成长。在经历新生、传播到认知的阶段后,公共关系向专业化、职业化方向发展。迄今,绝大多数高校组织开设了相关专业课。专业公关公司在为企业树立形象、营销策划、危机处理等方面发挥着特有的作用,2006年中国内地公关行业的年营业额已达30亿人民币。总之,公关业对促进中国经济和企业发展起到重要作用。 The current public relations puzzled China’s public relations industry for more than 20 years, with the reform and opening up, with the market economy to grow. After experiencing freshmen and spreading to the stage of cognition, public relations develops toward specialization and professionalism. So far, the vast majority of college organizations set up related professional courses. Professional public relations companies in the establishment of corporate image, marketing planning, crisis management, and other aspects play a unique role in 2006, the annual turnover of the public relations industry in mainland China has reached 3 billion yuan. In short, the public relations industry to promote China’s economy and business development play an important role.