在小约翰·史密斯负责管理美国通用汽车公司获利丰厚的欧洲业务期间,凡是批准一个重大的投资项目之前总要问同样的问题:“你定过基准吗?”他的意思是指,你参照过其它公司是如何建造类似的工厂的吗?有时,在了解竞争者是如何干的以后,他手下的人就发现他们 While John Smith is responsible for managing the lucrative European operations of General Motors in the United States, he always asks the same question before approving a major investment project: “Have you set a benchmark?” What he meant was that you referred How do other companies build similar factories? Sometimes, after understanding how competitors are doing, people under their hands find them.