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恒源祥是中国绒线行业的一面旗帜。在全国绒线行业普遍不景气的情况下,恒源祥却异军突起,独领风骚,创造了奇迹:1992年750吨,1993年上升为1800吨,1994年为4000吨,1995年高达7000吨,1996年突破1万吨。短短几年里,绒线产销量猛增100多倍;年产值从原来的1000万元猛增到9亿元。最近,国际羊毛局证实,恒源祥绒线公司成为世界上最大的绒线生产经销基地,真正成了当今的“绒线大王”。恒源祥的奇迹是总经理刘瑞旗经营才华的体现。一看险棋正是绒线市场疲软、绒线行业普遍不景气的情况下,刘瑞旗被任命为恒源祥绒线公司总经理。而当时恒源祥这个具有60年历史的名牌老店同样处在经济滑坡状态,销售额下降,库存积
Hengyuanxiang is a banner of the Chinese cashmere industry. In the context of the general downturn in the country’s wool industry, Heng Yuanxiang has risen to the fore and has taken the lead in creating a miracle: 750 tons in 1992, 1800 tons in 1993, 4,000 tons in 1994, and 7,000 tons in 1995. 10,000 tons. In just a few years, cashmere production and sales have soared by more than 100 times; the annual output value has soared from the original 10 million yuan to 900 million yuan. Recently, the International Wool Bureau confirmed that Hengyuan Xiangrong Wool Company has become the world’s largest cashmere production and distribution base, and it has truly become today’s “kingline king.” The miracle of Heng Yuan Xiang is the embodiment of Liu Ruiqi’s management talent. At the sight of a dangerous chess game where the cashmere market is weak and the cashmere industry is generally sluggish, Liu Ruiqi has been appointed as the general manager of Hengyuan Xiangrong Company. At the time, Hengyuanxiang, a brand-name old shop with a history of 60 years, was also in a state of economic decline, with sales falling and inventory