有家大型超市做了这样一个实验:在超市的两个试吃角分别放了6种和24种果酱,以此来了解购物者的购买率。从常识上分析,对于购物者来说,放有24种果酱的试吃角选择的余地更大,销售量应该会比较好。结果,大约60%的顾客都聚集在放有24种果酱的试吃角,仅有40%的顾客停留在有6种果酱的试吃角。但是销售量却惊人地相反,放有24种果酱的试吃角仅有3%的人购买,而放有 A large-scale supermarket has done such an experiment: 6 kinds and 24 kinds of jams were placed in the two tasting corners of the supermarket to understand the purchase rate of shoppers. From the commonsense analysis, for shoppers, the choice of tasting angles with 24 kinds of jams is more generous, and the sales volume should be better. As a result, about 60% of customers are gathered in tasting corners with 24 types of jam. Only 40% of customers stay in tasting corners with 6 types of jam. However, the sales volume is surprisingly the opposite. Only 3% of the tasting angles with 24 kinds of jams were purchased.