在这场大灾面前,各家品牌会有不同的做法,都有各自的道理,其中当然也蕴藏着不同的公关技巧。比如王老吉,当初捐款时义不容辞,是企业的社会责任感使然,可能并没有想到事后会有这样大的反响,可谓无心插柳柳成阴。接下来的一些连锁反应,当然就是企业恰到好处地利用了这个杠杆, In this disaster before the various brands will have different approaches, have their own reasons, of course, also contains different PR skills. Such as Wong Lo Kat, the original incumbent donations, is the corporate social responsibility, may not have thought of such a big thing after the incident, can be described as inadvertently inserted Liu Yin. The next few chain reactions, of course, are just the right companies to take advantage of the leverage,