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当前,不断深入的医疗卫生体制改革对医务人员的思想观念、服务水平、医疗质量等提出了更高的要求,医院文化建设是现代医院实行科学化、规范化、人性化管理的高度统一,抓好医院文化建设,打造医院文化品牌,是推动医院建设和发展的重要举措。该文介绍了潍坊市坊子区人民医院打造医院文化品牌的实践,认为文化品牌可以为医院发展提供强大文化动力。
At present, the deepening medical and health system reform has put forward higher requirements on medical personnel’s ideology, service level and quality of medical service. The hospital culture construction is a high degree of unification of scientific, standardized and humane management in modern hospitals. Hospital culture building, building a hospital culture brand, is an important measure to promote the construction and development of the hospital. This article introduces the practice of constructing the hospital culture brand by Fangzi District People’s Hospital of Weifang City and believes that the cultural brand can provide a strong cultural impetus to the hospital development.