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近些年,我国学习和借鉴国外的经验,在越来越多的加油站点建立了便利店,也取得了一定的经济成效。但久而久之,许多的加油站便利店销售毛利日趋下滑,其发展也未取得预想的结果,是什么原因导致,又有怎样的解决措施来提高加油站便利店门店销售量,是当今社会就加油站便利店营销策略上所要探讨的主要问题。
In recent years, our country has learned and used the experience of other countries for reference, established convenience stores in more and more gas stations, and achieved certain economic results. However, over time, many of the gas station convenience store sales gross margins are declining, and its development has not achieved the desired results, what causes, what are the measures to improve gas station convenience store sales, is today’s society on the gas station Convenience store marketing strategy to explore the main issues.