泰康食品厂遐迩闻名,一般“老上海”对“金鸡”饼干几乎人人皆知,罐头五香凤尾鱼曾是美国人的席上珍品。可是近年来,由于市场观念淡薄,经营管理不善,产品老化,品种单调,导致在激烈的市场竞争中节节败退,销售阵地频频告失,效益每况愈下。 Taikang Food Factory is well-known. Generally speaking, “Old Shanghai” is known to almost every one of “Jinji” biscuits. The canned spiced anchovies were once the treasures of Americans. However, in recent years, due to weak market concepts, poor management, aging products, and monotonous varieties, it has led to fierce competition in the market, sales positions have frequently been lost, and benefits have been declining.