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绍兴市按照浙江省打造“品牌大省”的战略部署,在全国较早实施了名牌战略,构建了“企业主动,政府推动,部门联动,社会互动”的名牌战略工作机制,涌现出了一批名牌企业。目前绍兴拥有中国名牌数居全省第二位,连续三年新增数居全省第一,先后荣膺“十大中国品牌经济城市”和“六大品牌之都”称号,“绍兴现象”引起社会广泛关注,品牌企业的成长积累了值得借鉴的宝贵经验和启示。
In accordance with the strategic deployment of Zhejiang province to create a “Big Brand Province,” Shaoxing City implemented the brand strategy earlier in the country and built a brand-name strategic working mechanism of “business initiative, government promotion, department linkage, and social interaction”. Brand-name companies. At present, Shaoxing has China’s second-largest number of brand names in the province. It has ranked first in the province for three consecutive years and has won the title of “Top Ten Chinese Brand Economy City” and “The Six Famous Brand Cities,” and “Shaoxing phenomenon”. The society has drawn extensive attention. The growth of brand enterprises has accumulated valuable experience and inspiration that are worth learning from.