如今,人们的生活内容愈加繁杂,人们的消费、购买心态日益成熟,在琳琅满目的商品面前,在极具煽动性的广告包围中,人们已越来越变得沉稳,挑剔。广告如何“走”进消费者心里,取得消费者的认同,变得越来越不容易了。因此,现在的广告不仅仅只是要求技术上的真实表述,还要讲究广告的策略,以唤起消费者心灵深处的共鸣。这里介绍几种广告策略。 Nowadays, the content of people’s life is more and more complicated. People’s consumption and purchasing mentality are becoming mature day by day. In the face of a great deal of advertisements, people have become more and more calm and critical. How advertising “walked” into the minds of consumers, gaining consumer acceptance, has become less easy. Therefore, the advertisements nowadays not only require the technical representation but also the strategies of advertising to arouse the resonance of consumers. Here are a few advertising strategies.