企业一旦选定了目标市场,就要设计并塑造自己相应的品牌,在目标消费者中占据一个合适的位置。品牌定位是品牌建设的基础工作,是品牌取得成功的前提,也是品牌管理的首要任务。定位的意义所谓品牌定位,其实就是对品牌进行全面策划,从而使其能在目标消费者心目中占有一个独特的、 Once the target company has chosen the target market, it is necessary to design and shape their own brand, in the target consumer occupy a suitable position. Brand positioning is the basic work of brand building, is the prerequisite for brand success, brand management is the primary task. The significance of positioning The so-called brand positioning, in fact, is a comprehensive planning of the brand, so that it can target the minds of consumers have a unique,