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中国汽车工业如何从大向强转型?中国自主品牌汽车究竟该怎么做?我有以下几个观点:第一,中国品牌能否屹立于世界汽车之林,关键是中国的自主品牌能否强大。没有强大的企业品牌就没有中国品牌,中国品牌一定不能离开中国汽车企业的品牌。市场上的品牌品类很多,最终都要归结到企业品牌上。企业品牌就是产品品牌和所有品牌的根子,也是国家品牌的助力,没有强大的品牌就没有汽车强国的根基。如美国的通用、福特,德国的奔驰、宝马、大众,日本的丰田、日产、本田,韩国的现代。面对自己存在的差距,我们全行业、政府必须
How can China’s auto industry turn from strong to strong? How can China’s own-brand cars actually do? I have the following views. First, whether the Chinese brand can stand in the world’s automobile industry depends on whether China’s own brand can be strong. No strong corporate brand there is no Chinese brand, Chinese brand must not leave the Chinese car brand. A lot of brand categories on the market, and ultimately must be attributed to the corporate brand. Corporate brand is the root of the product brand and all brands, but also the help of the national brand, there is no strong brand there is no car power base. Such as the United States GM, Ford, Germany’s Mercedes-Benz, BMW, Volkswagen, Japan’s Toyota, Nissan, Honda, South Korea’s Hyundai. The face of their own gaps, our entire industry, the government must