平面设计是一种视觉传达艺术,是设计者通过设计和策划让观众感受到设计主题的存在价值,从而打动观众。然而在于在经济竞争激励的潮流中,一种商品或企业要提高自身竞争力,不仅要提高自己产品的质量,而且要注重自己的外在表现,从而体现在平面设计中来,但提高平面设计的水平重要的是需要设计者设计的作品有创意,富有想象力,只有掌握了想象力的一些规律及特点,就能找到平面设计创意的切入点。 Graphic design is a visual communication art, which impresses the audience by designing and planning to make the audience feel the existence value of the design theme. However, in the trend of economic competition and encouragement, a commodity or enterprise should enhance its competitiveness not only to improve the quality of its own products, but also to pay attention to its own external performance, so as to reflect in the graphic design, but to improve the graphic design The important thing is that designers need to design works of creative, imaginative, and only mastered some of the laws and characteristics of imagination, you can find a graphic design creativity entry point.