随着政策对海南建设国际旅游岛的倾斜及对邮轮产业的越发重视,尤其三沙建市后对加大旅游项目开发,完善旅游产品结构,促进旅游发展,拉动当地经济,打造中国乃至亚洲第一个热带海岛邮轮旅游圈都具有重大的战略意义。因此,本文通过分析国际邮轮品牌进入三沙旅游的可行性,并提出三沙吸引国际邮轮品牌进入的建议和意见。 With the policy of Hainan to build the international tourism island tilt and the cruise industry more attention, especially after the establishment of the city of Sands to increase tourism project development, improve the structure of tourism products, promote tourism development, stimulating the local economy, to build China and Asia A tropical island cruise tourism circle has a major strategic significance. Therefore, this article analyzes the feasibility of international cruise brands entering Sansha Tourism and puts forward suggestions and opinions on how to attract international cruise brands.