中国古代吉祥图案艺术是中国传统艺术中一颗璀璨的明珠,其独特的工艺装饰性和精神意境美,反映了华夏民族“图必有意、意必吉祥”的美好祈愿和传统审美习俗,其典型的神韵生动、委婉含蓄的东方审美特征,正是让西方最感神秘和兴趣的、也是东西方设计语言的重大区别所在。标志设计是为了国家或地区、集团或个人、活动或事件、产品等之间相互识别而进行的图形符号设计,具有特 The ancient Chinese auspicious pattern art is a bright pearl in Chinese traditional art. Its unique decoration and spiritual beauty reflect the beautiful prayers and traditional aesthetic customs of the Chinese nation, The vivid and euphemistic oriental aesthetic characteristic of its typical charm is exactly the most mysterious and interesting thing in the West. It is also a major difference between East and West design languages. Logo design is for the country or region, group or individual, activities or events, products and other mutual recognition between the graphical symbol design, with special