湖南张家界大鲵国家级自然保护区旅游资源丰富且独具特色,具有巨大的开发价值。运用SWOT分析方法,对大鲵自然保护区生态旅游开发的基础条件进行分析,构建了生态旅游开发战略模型。并对四种战略进行甄别与选择,认为:自然保护区生态旅游的内部优势大于劣势,外部机遇大于威胁,发展战略应以增长型战略(SO)为主,以防御型战略(WT)为辅。并探讨生态旅游战略的实施途径,提出保护第一、科学规划,以生态科普教育旅游产品为特色,开发新型多元化旅游,加强宣传力度等战略对策,为自然保护区的科学开发生态旅游提供支持。 Hunan Zhangjiajie Dalai National Nature Reserve is rich in tourism resources and unique, with great development value. Using SWOT analysis method, the basic conditions for the eco-tourism development in the Tai-wan Nature Reserve are analyzed, and a strategic model for eco-tourism development is constructed. It is concluded that the internal advantages of ecotourism in nature reserves outweigh the disadvantages and that the external opportunities are greater than the threats. The development strategies should be mainly based on the growth strategy (SO) and the defensive strategies (WT), supplemented by the defensive strategy . And to explore ways to implement ecotourism strategies, put forward the strategic measures of protecting the first, scientific planning, ecotourism education and tourism products, developing new diversified tourism, strengthening propaganda efforts, and providing support for the scientific development of ecotourism in nature reserves .