公共关系是社会组织为了塑造组织形象,通过传播、沟通手段来影响公众的科学与艺术。回首历史的脚步.公共关系对推动历史进步和人类文明,起到了不可估量的作用。从一定程度上讲,公共关系也是生产力。公共关系作为一种全新的思想理论和社会职业,是伴随着我国对外开放大门的打开而步入中国大地的。虽然中国当代公共关系事业起步较晚,但它一旦萌发,就立即受到社会和人们的普遍重视。新闻机构 Public relations is the social organization in order to shape the image of the organization, through the means of communication, communication to influence the public’s science and art. Looking back at the footsteps of history, public relations have played an immeasurable role in promoting historical progress and human civilization. To a certain extent, public relations is also productivity. As a brand new ideological theory and social occupation, public relations entered the land of China along with the opening of China’s door to the outside world. Although China’s contemporary public relations undertakings started relatively late, once it has sprung up, it immediately receives the universal attention of the community and people. News agency