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从新茶道上市到失败,我们看到一个世界知名品牌,在国内比较成熟的华南市场运作时出现的种种误区。藉此个案,为企业推出新产品提供一点反思和警示。
Since the listing of new tea ceremony to failure, we see a world-renowned brand, in the more mature South China market when the operation of the misunderstandings. Take this case to provide a little reflection and warning for enterprises to launch new products.