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如果说媒体是企业的战略资源,那么电视媒体就相当于企业的石油,是企业战略资源中最核心的一种。如果说在一般电视台进行的营销传播是企业的常规武器,那么在
If media is the strategic resource of an enterprise, then the television media is equivalent to the oil of an enterprise and is the core of an enterprise’s strategic resources. If marketing communication in general TV stations is a regular weapon of the enterprise, then