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据预测,2011～2015 年间,亚太地区高端汽车市场平均年增长率约为 19.1%, 全球年增长率约为 4.7%;而高端轮胎市场平均年增长率约为 16.9%,全球年增长率则约为 9.6%,可以看出亚太区的增长率是全球的 2 倍。中国作为亚太区的细分市场,其高端汽车市场年销量已超过 100 万辆,发展速度惊人,随之配套的高端轮胎市场需求也保持强劲的增长势头, 吸引了国内外各大轮胎制造商投资增产, 聚焦高端轮胎。2012 年 6 月 13 日,倍耐力“亚太区供应商大会”在其山东兖州工厂圆满落幕。此次会议的主题是通过在全球范围内与供应商建立高端的业务合作关系从而达成倍耐力的全局战略——即成为“全球高端市场领导者”。倍耐力在此次大会上颁发了首个关于供应商的奖
It is predicted that from 2011 to 2015, the average annual growth rate of the high-end automobile market in the Asia Pacific region is about 19.1% and the global annual growth rate is about 4.7%. The average annual growth rate of the high-end tire market is about 16.9% and the global annual growth rate is about 9.6%, we can see that the growth rate in the Asia-Pacific region is twice that of the world. As a market segment in the Asia Pacific region, China has exceeded 1 million annual sales in the high-end automobile market. The pace of development has been staggering. As a result, the demand for the high-end tire market has also maintained a strong growth momentum, attracting major domestic and foreign tire manufacturers Increase production, focus on high-end tires. On June 13, 2012, Pirelli Asia Pacific Supplier Conference was successfully concluded at its Shandong Yanzhou plant. The theme of this conference is to achieve a global Pirelli strategy by establishing a high-end business relationship with suppliers worldwide - to become “the global leader in high-end markets.” Pirelli presented the first supplier award at the conference