每天我们都能听到某个产品、某部影片甚至某个人单单靠社交媒体的喧闹就一炮走红。但是,消费者传播的大部分内容都没进入我们的分析仪表盘。研究表明,多达70%的社交媒体分享内容都是我们不曾感知的。在这个被称为“黑色社交媒体”(dark social media)的世界里,人们分享的绝大多数内容你是永远都看不到的,因为它们是通过电子邮件、私信、短信以 Every day we hear a product, a movie or even a person alone by the social media noise became a hit. However, most of what consumers spread did not go into our analytics dashboard. Research shows that as much as 70% of social media content is something we do not perceive. In this world, called “dark social media,” most of what you share is something you can never see because they are emailed, private, and scripted